Our Story

Est. Los Angeles, 1999. Frankie B emerged with an ultra low-rise denim that sat perfectly low and moved comfortably with the body. A signature star of 00s paparazzi moments, the brand became the picture of a confident and effortlessly LA look.

Drop 01

Reimagined now. Drop 01 brings back the cut that started it all – low, confident, and built for anyone who never needed permission.