FRANKIE B | EST. 1999 | LOS ANGELES, CALIFORNIA
OUR STORY
1999 — THE BRAND THAT HELPED DEFINE AN ERA
2026 — THE ICON RETURNS FOR A NEW GENERATION
HOLLYWOOD’S ORIGINAL LOW-RISE ICON™
CONFIDENCE NEVER GOES OUT OF STYLE.
THE BEGINNING
FRANKIE B was born in Los Angeles in 1999 from one rebellious idea: create the jeans no one else was making.
Founder Daniella Clarke began cutting, reshaping and lowering the waistlines of her own jeans while traveling on
tour with her husband, Gilby Clarke of Guns N’ Roses. Inspired by rock ’n’ roll, Hollywood and the freedom to make
your own rules, she created a daring new silhouette that women immediately wanted for themselves.FRANKIE B didn’t follow the low-rise movement. FRANKIE B helped create it.
THE HOLLYWOOD YEARS
By the early 2000s, FRANKIE B had become a defining part of Hollywood’s denim culture. Jennifer Lopez, Kate
Moss, Sienna Miller, Miley Cyrus, Kate Hudson, Megan Fox, Fergie, Katie Holmes, Jessica Alba, Paris Hilton,
Pamela Anderson and many more were seen wearing the brand. From music videos and red carpets to magazine
covers and paparazzi pages, FRANKIE B became synonymous with the unmistakable energy of early-2000s Los
Angeles.The jeans Hollywood wanted to be seen in.
THE METAMORPHOSIS
FRANKIE B is not coming back to recreate the past. It is evolving it. The low-rise silhouette returns with the same
rebellious spirit that made the brand iconic, re-imagined for a new generation. Like the butterfly at the heart of our
identity, FRANKIE B is in a state of metamorphosis; transforming, becoming, and emerging as something new.The silhouettes will change. The culture will change. The girl in FRANKIE B will change. What remains is the
feeling: confidence, magnetism, freedom and the permission to define yourself on your own terms.THE ICON RETURNS
FRANKIE B is not returning to look backwards. We are returning to shape what comes next. A new era. A new
generation. The same unmistakable attitude.HOLLYWOOD’S ORIGINAL LOW-RISE ICON™ · EST. 1999
Our Story
